When the Why Is Clear copy

There’s no doubt that the people who book on a firewalk or want to walk for charity have their own personal reasons for taking part.

I mean, they are pretty motivated.


Sure, some are apprehensive, others a little nervous, and the occasional person looking like a scared rabbit in headlights.



Yeah, it’s there.

However, just the other evening I was having an informal chat (read: wine and nibbles) with a couple of friends who, well, there is no other way to put this … think firewalking (and all the other bits and bobs) are insane and there is, ‘No ‘effing way’ they will ever be doing it!

There (at present) appears to be no way I can motivate them to giving it a go.

Have you ever had a difficult time motivating someone to do something? Let’s see,

The first thing is this, there is no way that you can motivate someone else.

All you can do is motivate someone with an idea, a thought, a new behaviour, a different way of looking at things.

Have you ever spoken to someone you found incredibly inspiring that left you with a thought, ‘Wow, I want to do that?’ – it wasn’t the person who motivated you, it was there ideas and thoughts they shared with you and how you ‘could see’ the same for you and your life.

Fire doesn’t motivate my friends.

Walking on fire! No way.

I couldn’t even pay them to do it. Even money isn’t a motivator.


I could try and motivate them to take part by giving them the ideas of what may happen, how their life could change, the feeling, the success of completing a firewalk.

To really motivate them I would have to deliver to them – in their language which they understood and framed in a way that makes sense to their life – all the benefits so that they are motivated to take action.

I would have to find a way to share with them ‘What’s ‘In It For Them’ – I would have to paint pictures for them, not for me.

And that is in all life, not just in firewalking.

Maybe they would love the feeling of accomplishment they said to something that’s impossible.

Perhaps the success of having achieved something that they never would have thought they would do.

It could be I share with them how other people have taken their learning from the firewalk and changed areas of their life because they could see the only thing holding them back was their own thinking.

I don’t know.

I would need to think about it first. I would really need to ask myself, ‘What would motivate them specifically?’ – and keep trying to find the key to their door, not opening mine and expect them to walk through.

Get it?

In order to motivate you have to find out what matters to the person or group you want to motivate.

And then take that information and build it in when you are sharing your ideas.